Inspired by the simplicity and mindfulness of Zen minimalism, Viraj’s art creates a powerful sense of presence and connection. Grounded in bold concepts, his creations reflect his global experience as a Creative Director. Working in mixed media, he seamlessly blurs the lines between fine art and commercial creativity, integrating digital art, photography, and graphic design into visually striking, thought-provoking works.

Viraj’s global acclaim includes winning the 'Spiritual Art Awards 2023' and the prestigious MARTYS 2024 (Mississauga Arts Council). His work has been exhibited in renowned galleries across Paris, Switzerland, Toronto, and the U.S., and is featured in private and corporate collections in India, Egypt, Kuwait, Canada, and the U.S.

As a Creative Director, Viraj has collaborated with leading advertising agencies, shaping ad campaigns for iconic brands like Unilever, Pepsi, De Beers, DaimlerChrysler, Coca-Cola, CIBC, RBC, OLG, Bell Canada, and Kruger Products. His work has garnered top industry accolades, including Cannes Lion, London International Award, Cresta Award, and Dubai Lynx, and has been showcased in Lürzer’s International Archive. He has also served as a jury member for the Marketing Awards Canada in both 2019 and 2023.

Viraj Ponkshe’s career in art and advertising is a testament to his unwavering commitment to creativity, innovation, and the transformative power of visual storytelling.