ABOUT THE ARTIST
As a Creative Director, Viraj Ponkshe worked with leading advertising agencies across the globe in India, Egypt, North and Central Africa, the Middle East, and the North America.
His work on world-renowned brands received numerous international honors, including a Cannes Lion, London International Award, Cresta Award, and been showcased in Lurzer’s Int’l Archive.
As a prolific painter, he graduated from the prestigious Sir J. J. School of Arts, the foremost art school in India, and over the years has experimented with different styles, mediums and concepts.
As a world traveler he has embraced different nuances of life, like universal spirituality, contemporary themes and diverse philosophies.
This constant evolution gave birth to his unique style of ‘ZapInFusion’ which he calls the Art of Evolution.
ABOUT ZAPINFUSION
A fusion of dynamic styles, vibrant cultures, and powerful ideas, from the past, present and the future, these creations explore a spectrum of concepts, through the lens of everyday life, uncovering startling insights on universal spirituality, diverse philosophies, mystic heritage, cultural influences, and more.
The overarching message through it all is ‘positivity’, something the world craves for, in these turbulent times.
These creations are on display in private collections and on corporate walls, in India, Egypt, Kuwait, US and Canada.
ART RESUME
EXHIBITIONS
COLLECTION
In private collections and corporate houses in India, Egypt, Kuwait, US and Canada.
ADVERTISING RESUME
ADVERTISING CREATIVE DIRECTOR
Consultant Creative Director
Viraj Ponkshe, Toronto, Canada
Creative Director
Ethnicity Matters, Toronto, Canada
Creative Director
Dyversity Communications, Toronto, Canada
Executive Creative Director
Drive – Dentsu, Cairo, Egypt
Creative Director
Impact/BBDO, Kuwait City, Kuwait
Creative Director
Impact/BBDO, Cairo, Egypt
Associate Creative Director
JWT, Mumbai, India
ADVERTISING BRANDS HANDLED
- Unilever (Dove, Sunsilk, Lux, Close Up, Ponds, Lipton Tea, Pears)
- De Beers Diamonds
- PepsiCo (Pepsi, Aqua Fina, Mirinda, 7 Up)
- Coca-Cola (CSR)
- Henkel (Persil, Pril)
- DaimlerChrysler (Jeep Cherokee)
- General Motors (Chevrolet, Hummer, Cadillac, Saab, Opel)
- Frito Lay (Cheetos)
- Air India
- CIBC Bank
- Royal Bank Of Canada (RBC)
- Ontario Lottery and Gaming (OLG)
- Bell Canada
- Rogers Canada
- Telus Mobile
- Ford
- Samsung Mobile
- Kruger Products (SpongeTowels, Scotties)
- Nestle Canada (Confectory)
- WelcomePack Canada
- The Princess Margaret Cancer Foundation
- Canada Post
- Bayer (Baygon, Alka Seltzer, Levitra)
ADVERTISING AWARDS
Press National Diploma
Cannes Lion
Leader Award
Emerging Media Award, USA
Gold, Silver and Bronze
Summit International Awards. USA
Silver and Bronze
Marketing Awards. Canada
Finalist
Cresta International Creative Awards, USA
Gold, Silver and Bronze
Hermes International Creative Awards. USA
Gold, Silver and Bronze
Marcom Creative Awards. USA
Gold and Finalist Status
Dubai Lynx Awards. Dubai
Gold
Mina Cristal, Lebanon
Finalist
London International Awards. USA
Gold
International Advertising Awards, Egypt
Silver Owl
JWT, India
Gold and Silver
Kuwait Ad Awards
Work published in Luerzer’s International Archive Magazine
EDUCATION
B.F.A Applied Arts: 1982 – 1987
Sir J.J. School of Arts, Mumbai University, India
