INTERNATIONAL MONEY TRANSFER
Back to School

This Facebook Video was targeted to people who need to send money to US/CHINA to support family during Back to school season.
To further Increase awareness, we encouraged viewers to spread the word (like, share, tag) of RBC IMT thru a Facebook contest.

INTERNATIONAL MONEY TRANSFER
Diwali

For it’s International Money Transfer Diwali campaign, RBC used the social platform of Facebook & Twitter. The campaign rolled out with a conversational video, pre populated message and a static contest post.