Viraj Ponkshe is an accomplished creative professional who has continuously evolved on his creative journey. With a dynamic background as an advertising creative lead, an explorer of diverse art forms, and a dedicated volunteer leveraging art for positive impact, he has been recognized with the prestigious Canada’s ‘Mississauga-Malton Remarkable Citizen Award 2021’.
As a seasoned Creative Director, Viraj has gained invaluable experience with renowned agencies such as JWT, BBDO Worldwide, and Dentsu, working across India, Egypt, North and Central Africa, the Middle East, and North America.
He has played a pivotal role in successful campaigns for brands like Unilever, DaimlerChrysler, Coca-Cola, De Beers, CIBC, RBC, OLG, Bell Canada, and Kruger products. His creative contributions have been internationally recognized with awards such as Cannes Lion, London International Award, Cresta Award, Marketing Awards Canada, and Dubai Lynx. His work has also been showcased in esteemed publications like Lurzer’s Int’l Archive.
Viraj exemplifies unwavering commitment to the industry and a discerning eye for exceptional creative work, showcased through his esteemed role as a jury member for the prestigious Marketing Awards Canada in 2019 and 2023.
In addition to his accomplishments in advertising, Viraj is also a prolific painter who graduated from India’s esteemed Sir J. J. School of Arts. Over the years, he has honed his artistic skills, inspiring innovative ideas and expanding the boundaries of his imagination. His unique artistic style, known as ‘ZapinFusion,’ encapsulates the essence of the Art of Evolution – a fusion of dynamic styles, vibrant cultures, and powerful ideas. Through thought-provoking contemporary art, he explores spirituality, diverse philosophies, mystic heritage, cultural influences, and more, delivering a resounding message of positivity in these turbulent times. He is also recognized as an ‘Emerging Artist’ by Saatchi Art, the world’s largest online art gallery.
Viraj’s artistic endeavors have been showcased in prestigious exhibitions in Paris, Switzerland, Toronto, and the USA. His captivating creations adorn the walls of private collections and corporate entities across India, Egypt, Kuwait, the United States, and Canada.