7 UP

The holy month of Ramadan is a significant festive season in the Islamic world, during which people fast the entire day without food or water and break their fast at sunset. The challenge was to maintain top-of-mind awareness for 7Up among consumers during this period.

To achieve this, a three-ad TV campaign featuring the popular Fido Dido character was created.

HONOR:

‘Traffic’ commercial aired worldwide by PepsiCo.

TRAFFIC:

Cairo is known for its notorious traffic chaos, and during Ramadan, the situation worsens as it approaches the time to break the fast.

HOME:
Here’s how people break their fast with their beloved ones at home!

TENT:
During this month people gather in ‘Khemas’ or tents to have a common dinner together and have a good time