The ‘Live Positively’
CSR campaign:

With a presence in 14 countries across three continents, the challenge was to develop a common creative thread that would resonate across diverse regions, languages, mindsets, and media platforms. The campaign was executed in English, French, and Arabic, catering to audiences across these languages.

In a fiercely competitive pitch involving six other advertising agencies, Drive Dentsu, Egypt emerged victorious and won the business.